Going into business with a small town
Beyond simply “setting up shop” in a small town, we desired to go into business with the town. The community as a result can benefit through a cooperative partnership to responsibly commercialize an abundant resource that has historically been undervalued. In the case with Glens Falls, this resource was their excess water and we sought to give it value.
Watch “Finding Glens Falls”
As for launching a new product, most other alternatives would have been easier than the path we chose. However, we set out to realize a business of impact to affect more than the few. Creating this new type of partnership took a great deal of time, commitment and faith. It wasn’t easy but it sure is worth knowing that when someone today purchases a bottle of JUST water, they are not only supporting a local economy, they are casting a vote. The vote is in favor of new ways of doing business. Business that is in fact Better For Everyone®.
There are so many who have championed and supported us through our development journey to make JUST a reality. We’d like to thank them for all their help: