Behind the bottle with VP of Brand and New Product, Kara RubinMay 25, 2018
Our oceans are vital to life on this planet. Oceans absorb carbon and regulate the climate, provide transportation and jobs, and feed billions of people.
World Oceans Day is coming up June 8 and this year’s action focus is “preventing plastic pollution and encouraging solutions for a healthy ocean.” That mandate is integral to JUST’s work every day of the year and remains an inspiration to our founders.
World Oceans Day is a global day of ocean celebration and collaboration for a better future. No effort is too small when it comes to protecting our environment. Billions of pounds of plastic have already converged in our oceans, currently making up 40 percent of the world’s ocean surfaces. The largest of these garbage patches is twice the size of Texas, with plastic pieces outnumbering sea life six to one. Plastic doesn’t only affect wildlife – 93 percent of people in the U.S. test positive for the plastic chemical BPA.
So what can we do on this World Oceans Day to make a difference?
Recycling reduces the amount of new plastics entering our environment. Recycling rules vary from place to place, so learn your local guidelines to ensure you’re not including items that cannot be recycled. Recycling plastic – as well as other items like paper, cardboard and glass – has benefits beyond ocean preservation. For example, for every one ton of plastic recycled, nearly 700 gallons of oil and 30 cubic yards of landfill space are saved.
To learn more about recycling cartons, like the JUST water bottle, go to RecycleCartons.com.
Minimize single-use plastics
Ninety percent of the plastic items we use are used just once then thrown out. The average American throws away approximately 185 pounds of plastic per year. Think plastic bags, straws, take-out utensils and containers, dry-cleaning bags, disposable cups, and – of course – plastic water bottles.
The JUST water bottle is a better option than traditional PET plastic bottles, but we still advocate for using reusable canteens and other containers for drinking whenever possible. When on the go, JUST water is a much more sustainable option, creating 74% less CO2 emissions (compared to standard PET plastic bottles). The JUST water carton can also be refilled a few times to get the most use out of each bottle.
Clean it up
Get hands-on at a beach/waterway clean-up to see your impact instantly. Not only do beach cleanups help by getting trash out of animals’ habitats, but they can also serve as reminders for those who participate to consume more thoughtfully. “Real life” experiences are especially valuable and memorable in today’s digital world.
A number of reputable non-profit organizations host beach cleanups. A few include the Ocean Conservancy, Heal the Bay and Surfrider Foundation.
JOIN US! On Sunday June 10th - Montauk beach cleanup, hosted by the Surfrider Foundation Eastern Long Island Chapter, JUST team and The Surf Lodge team, is a free event that will be open to the public starting at 8am EST on Sunday, June 10. For more information or to get involved, visit Surfrider.org.
Keep learning and spread the word
On World Oceans Day and all year round, we have opportunities to learn and have meaningful conversations about protecting our environment. Our earth doesn’t have a voice, so it is up to us to speak up and advocate for positive change.
One of our favorite resources for continued learning about our shared planet is the Environmental Media Association (EMA) – www.green4ema.org.
To learn more about World Oceans Day and find events near you, check out www.WorldOceansDay.org.