How to design a business model for water with maximum impact
The JUST model for water valuation was designed to support the community while protecting the water in the process. When we created a new business around responsible water sourcing, we were able to use the excess water to save itself and more. Here is how it works:
Creation of a sustainable water model through value creation
With the state of water in the world today with scarcity, infrastructure issues, and political complexity, real innovation around water use is needed.
There are however, many areas throughout the U.S. which have a tremendous amount of excess water. This water sits in reservoirs as a high-value commodity.
Our approach creates a new model which creates high value with efficiency and conservation as fundamental tenets.
“When we set out to find a community to partner with, one of the top criteria was water scarcity / impact. Creating a new value model for drinking water begins with putting excess water to work”
Jim Siplon – Operations and Water management.
Redesign the model for valuing water responsibly
JUST pays six times more than any other water user in the city. Over the next 3-5 years we have projected to create over 1 million dollars of new and needed revenue for Glens Falls.
This revised model can actually raise a community’s water level
Using Glens Falls as an example, here is what we mean: