A new model for bottled water
Many commercialized water models are based on a “the more you use the less you pay for it” principle. That is sustainable when you have an unlimited supply of drinkable water. We don’t.
An impact model can have the effect of conservation while creating a new revenue stream from an abundant, historically undervalued resource.
“A new model for water”
Set a sustainable volume
The Glens Falls watershed is in a relatively small area of 6.2 square miles. Despite its size, approximately 3 billion gallons of water is collected annually from snow and rain.
Through a comprehensive and open assessment with the hydrogeology community and the city, we determined that we would only source the excess and less than 3% of it annually.
JUST will use less than 3% of the 1.7 billion excess gallons.
The Adirondack’s water is primarily precipitation based – sustained by consistent snow and rainfall.
Why JUST water is only spring water
Using a natural water source (spring or artesian) was our only consideration from the beginning. Finding our ideal source was predicated on abundance, taste, and responsible sourcing (of conservation and waste reduction). These criteria eliminated the option of starting with a municipal source.
Here is what we mean:
Processed (Purified) water
Purified water begins with the municipal source which has already undergone processing at municipal treatment plants. At the bottling site, this municipal source undergoes additional series of filtration steps which results in some water loss, additional energy use and solid waste creation. At the final stages, additional minerals can be added back in for taste before it is packaged. Because this process may go through such repeat cycle, it is considered more energy and resource intensive.
We pay six times the rate of any other water user in the community
Placing greater value on an abundant, natural resource which historically has been undervalued, was an important tenet of our trade agreement. This new income source for the city is projected to reach $1 million over the next 3 – 5 years to help with required repairs for aging water pipes and support emergency/social services.
“Protecting water tables and their surrounding support systems is essential to maintaining a healthy, resilient watershed for the future”
Kirby Van Vleet – Hydrogeologist providing joint oversight of the water extraction process and health of the Glens Falls watershed.