Who is Just

Who is

A group who came together to drive social and environmental impact through business. A business that rethinks how we source, deliver and consume the items we hold in our hands every day.

A business that combines for-profit energy and non-profit motives with the goal of offering products with impact, affordably. JUST was created to be Better for Everyone®.

Jana Babatunde-bey

"I got involved with JUST because I love the idea of quality products that exist in an ecosystem where commerce does not trump conscience."

Jana Babatunde-bey

Jana Babatunde-Bey is a veteran media industry executive, brand manager, and legacy builder.

Edgar Berger

"Innovation is what leads to meaningful change in any industry, and JUST is doing things in a new way. Being part of JUST to me is being part of a global movement toward responsible business with impact."

Edgar Berger

Chairman and CEO, International, Sony Music Entertainment based in London. Edgar previously worked for Bertelsmann, RTL Television and Roland Berger Strategy Consultants, as a music manager in Germany and as a journalist.

Tom Bishop

"Business more than ever needs to achieve two things; innovation and sustainability. Just has nailed it. Great product, better value for the customer, and measurably less impact on the environment than the alternatives."

Tom Bishop

VP of Operations, Owlet Care. Previously worked in product development and manufacturing for Skullcandy and Burton Snowboards.

Kyle Boers

"I joined JUST because I believe business can be better. I love the social and environmental values that form the bedrock of JUST."

Kyle Boers

Previously worked at an innovative wellness startup in various cross-functional roles to help build the business. Other experience includes working as a campaign organizer, studying social policy abroad, and participating in post-Katrina relief work. Occidental College ’13.

Marc Boyan

"I joined JUST because we all have a responsibility to build a sustainable future for our kids. To be part of JUST is to be part of a group that has the power to create change for future generations."

Marc Boyan

In 2003, Marc spotted an opportunity to use barter in all areas of modern commerce and set up Miroma International. He has grown the business into one of the leading corporate barter companies in Europe providing innovative trading solutions to global leading companies and emerging brands alike. Outside of Miroma International, Marc has built out the Miroma Ventures portfolio, focusing on media, technology and consumer investments.

Dominick Brancati

"I joined JUST because the mission of the company aligns with my values: responsibly sourcing water and supporting the community in which is resides. It is exciting to support and contribute to the successes of a local startup company."

Dominick Brancati

Dominick has as degree in Business Administration, served in the US Air Force and brings 25 years of experience in the manufacturing sector to his job at JUST. When not “making water,” Dominick is riding his Harley, golfing or volunteering at Saratoga Performing Arts Center (SPAC) as an usher.

Steve Brown

"I joined Just because I think everyone should be responsible for their own carbon footprint. It is not just the work of companies to take on, but every family should think through their impact on the world around them."

Steve Brown

Founder: Iron Smoke Whiskey, a New York State based craft distiller. Trustee - Nazareth College, The Harley School and Seneca Park Zoo society. (University of Rochester, 1987)

Troy Carter

"JUST a great product. JUST excellent packaging. JUST the best team to work with."

Troy Carter

A living story of beats, bytes and big ideas, Troy Carter brings 20 years of progressive experience within music, tech and media to the art of hustle as a founder of entertainment company Atom Factory & tech outlet Smashd.co, an investor through his Cross Culture fund with 80+ holdings including Uber, Spotify, DropBox, and Warby Parker, in addition to being a self-accomplished talent manager for Meghan Trainor and Charlie Puth. Troy is a guest shark for Season 7 of ABC’s hit prime-time show Shark Tank.

Mike Chase

"I was intrigued by packaging bottled water in a more environmentally friendly way and impressed with the passion and knowledge of JUST leaders. I wanted to be part of this innovative, start-up company in my hometown. "

Mike Chase

I have lived in Glens Falls/Queensbury all my life and actually attended the school/church where the JUST plant is now headquartered. My 36 years’ experience as a licensed water treatment plant operator and laboratory technician has been useful in setting up our quality lab and helping to work through the requirements necessary to receive approvals from state regulatory agencies.

Arunas Chesonis

"My family hates the idea of plastic in landfills and the oceans for thousands of years! Helping the world move faster towards sustainable packaging is what we care deeply about."

Arunas Chesonis

My family is committed to supporting breakthrough research efforts in Cleantech and the Life Sciences through the Chesonis Family Foundation and our investment group, Cranberry Capital. We are also crazy about protecting endangered wildlife and their habitats, especially in Africa.

Shakim Compere

"I joined JUST because I know the start of something legendary when I see it. I am a firm believer in paving a path for others to follow. JUST does exactly that."

Shakim Compere

Trailblazer – Producer – Leader – Innovator – Hip Hop Enthusiast

Chris Cooper

"To be a part of accelerating the world’s transition to sustainable drinking."

Chris Cooper

Born and raised in the hills and shores of New Jersey and shaped by the journey in between: Vermont, Vail, Europe, Durango, Central America, Utah, Mexico, Jackson Hole, British Columbia, Alaska and Japan. Spraying Gravy connects and mentors young influencers, delivering immersive experiences, coupling passion with knowledge.

Haim Dabah

"I joined JUST because water consumption needs to be sustainable, and the category is in need of disruption."

Haim Dabah

A serial entrepreneur, brand builder and tomato farmer. Currently the Founder of HDS Capital, and also the Founder and acting CEO of Kidbox – the first kids style box that combines cool brands, meaningful savings and a mission to clothe children in need. Board member: K.I.D.S./Fashion Delivers charitable organization. Advisor: Stylitics; Linc Global; Metamorphic Ventures.

Dan Danai

"I joined JUST to help an environmently dedicated company make a significant impact on the daily decisions made by consumers, to choose a healthy and sustainable option."

Dan Danai

An experienced finance professional with 15+ years of experience at Fortune 500 firms as well as start ups and VC-backed firms, bringing hands on operational and analytical expertise.

Hoby Darling

"I joined JUST because I believe in doing business responsibly. Always be better today than yesterday."

Hoby Darling

President and Chief Executive Officer of Skullcandy, Inc. Prior to joining the company Hoby served as General Manager of Nike+ Digital Sport. He currently serves on the Boards of Directors of Skullcandy, Ragnar Relays and Special Operations Forces Warrior Outdoor Leadership for the Future (WOLF). He was named to Sporting Goods Business’ 40 Under 40 in Sports and has been a contributor to media such as CNBC, Fast Company, Inc., Bloomberg, and the Wall Street Journal on topics around sports, business, workplace culture and innovation. Hoby received MBA degrees from UC Berkeley and Columbia and a J.D. from Northwestern. Hoby loves living in Park City with his wife Alanna and two daughters.

Luol Deng

"I joined JUST because its model of responsible business is the way forward. Conscious capitalism is the future, and this venture gets it JUST right."

Luol Deng

12-Year NBA veteran. Two-time All-Star. Proud Pan-African, son of South Sudan. Current start-up and real estate investor. Frontier market investor in the making. Passionate about empowering others through the Luol Deng Foundation, using sports as a unifying tool for community development and vehicle for education/healthcare resources. Lifetime advocate of peace, committed to building South Sudan. Truly gifted to give.

Drew DiSalvo

"I grew up on the water sailing and boating the South Florida coastline and the Bahamian islands. The plastics that I witnessed wash ashore and pileup on the places I visited became overwhelming. I wanted to make a difference somehow and joining JUST gave me that chance. It's the opportunity to back a product and a team that I believe will make a difference."

Drew DiSalvo

DiMac Investment Group

Jeff Faine

"JUST to me is an investment in life. There are so many investments that can be made in a lifetime, not all of which require monetary capital. Investment in philosophical capital in most cases will make a larger impact on the world. JUST is about the kid that was just born on the other side of the world that I will never meet. It's an investment for that newborn's grandchildren. JUST isn't just a brands company, it's a philosophy."

Jeff Faine

Drew Fitzgerald

"I joined JUST because I believe that the most powerful force for social change and environmental impact is responsible business."

Drew Fitzgerald

Founder: FACET, a creative direction company. Advisor: PRIME Coalition - a 501c3 focused on channeling philanthropic capital toward early-stage, clean-tech. Advisor: change:WATER Labs, a Cambridge-based accelerator to develop transformative water technologies in developing countries; Advisor: Massachusetts Institute of Technology School of Civil and Environmental Engineering ( Syracuse University ‘93 ).

Carin Fradin

"I appreciate the socially conscious strategy in everything that JUST does – not only in conserving resources but also in working collaboratively with the people and town of Glens Falls, NY"

Carin Fradin

Work: 15+ years in healthcare investment banking and consulting, working with medical device companies; Non-Profits: Avid supporter of Girls on the Run of the Bay Area and BayKids; Passion: Being a mom to our three kids, running and playing any sport (College of Arts & Sciences, University of Pennsylvania, 1998

Russ Fradin

"JUST is demonstrating success by combining a real opportunity to make a social impact with a well thought out business strategy and strong, dedicated team"

Russ Fradin

Founder: Dynamic Signal, Adify and SocialShield; Experience: Digital media industry veteran with more than 15 years of experience in the online marketing world; Other Work Endeavors: Active angel investor in the digital world and currently sits on a number of corporate boards. Non-Profit Board Member: CoachArt, an organization that helps improve the quality of life of children with life-threatening or long-term illnesses; (The Wharton School, University of Pennsylvania, 1997)

Melissa Frank

"I joined JUST because it felt like a perfect fit for me. It stands for everything I believe in… environmental consciousness, community awareness and emphasis, responsible business, and the belief that we all are capable of doing things better."

Melissa Frank

You name the job, and I have likely tried it – plant biologist, retail manager, landscaper, elementary teacher, lab technician. From traipsing through military bases conducting research on disturbance to a Chamber of Commerce information specialist to running a preschool, I have loved all of the contacts that I have made and how well-rounded it has made me. I strive to have a positive impact on the people and places that surround me. Volunteering at church and at my children’s schools is what fulfills me. (B.S. SUNY College of Environmental Science and Forestry, M.S. SUNY Plattsburgh)

Blake Geer

"As a business owner, I’ve learned that the impact a business can have on surrounding communities and the environment can be either positive or negative. I joined JUST because of the positive impact it makes through its use of environmentally responsible packaging and opportunities created within our communities. Through the support of experienced, talented and forward-thinking leaders, the JUST team will help to motivate other industries to conduct business in the same responsible manner."

Blake Geer

Valparaiso University ’87. Owner/Partner, Advanced Metal Etching, Inc. (Est. 1993) and AME Swiss, LLC (Est. 2011). Advanced Metal Etching, Inc. and AME Swiss Machining, LLC are environmentally responsible manufacturer(s) of etched metal parts and CNC Swiss machined metal parts serving the electronics, medical, military, automotive and aerospace industries.

Mark Gillespie

"I joined JUST because they consider social and environmental responsibility to be a central part of their business model, not an afterthought."

Mark Gillespie

Manager and CEO - Three Six Zero

Angela Golightly

"I joined JUST to be part of a team to effect positive change in our world. "

Angela Golightly

A Southern California native and graduate of UCLA , Angela N. Golightly began her entertainment career working in A&R at the legendary Motown Records. In her current position as Management Coordinator at Westbrook Entertainment she is able to fully utilize the vast experience she’s attained throughout her career. In addition to loving sports, especially basketball and tennis, Angela is an active member at the Southside Church of Christ, a Bible School teacher and serves as a board member for Concerned Citizens for Community Involvement.

David Gross

"I believe that we each owe a debt to posterity. I joined JUST to support a group of people who share an incredible vision for making a meaningful contribution to a better future."

David Gross

Multi-asset class investor, who serves as a strategic advisor and financial steward to elite athletes, entertainers and entrepreneurs. David is the CEO of The Confluent Group, a boutique registered investment advisor that services a select group of clients. (Cornell BA ’99, NYU MBA ’06, Columbia MS ’15)

Jeffrey Grossman

"I joined JUST because today’s fast pace of innovation is too slow to meet the challenges we face. We have to step up our game."

Jeffrey Grossman

Professor of Materials Science and Engineering, Massachusetts Institute of Technology. His group uses theory and simulation to gain fundamental understanding, develop new insights based on this understanding, and then use these insights to develop new materials for energy conversion and storage with improved properties. Prof. Grossman is widely published on the topics of solar photovoltaics, thermoelectrics, hydrogen storage, solar fuels, nanomechanical phenomena, and self-assembly.

Desiree Gruber

"I joined JUST to learn from its amazing team and to help generate greater awareness of essential environmental issues."

Desiree Gruber

Founder and CEO of Full Picture, a brand management, public relations, content production, and consulting services agency. Co-creator and Executive Producer, Project Runway. Partner, DGNL Ventures, an early-stage venture capital fund at the intersection of technology, lifestyle, and celebrity. Board Member: the US Fund for UNICEF in New York, Tech:NYC, and God's Love We Deliver. Proud wife, mother, and entrepreneur.

Calvin Harris

"I joined JUST to be part of a movement towards environmentally and socially minded business."

Calvin Harris

Songwriter, Producer, DJ

Rob Hartman

"I consider myself fortunate to have spent my youth roaming the mountains that are Glens Falls Watershed. Working for JUST is like coming home for me, I do not go to work, I spend time with family."

Rob Hartman

30 years at Finch Pruyn paper manufacturing; 3 years at Lehigh Cement Company; 4 years at Town of Queensbury Parks and Recreation. Volunteer for “You are not alone” Military/Family Support Group; Family Team member for March of Dimes.

Ken Hertz

"I joined JUST, because I believe that a sustainable future is only possible when ordinary people can be convinced that the choices they make in their everyday lives matter; and that everyone matters."

Ken Hertz

Senior Partner in the Los Angeles law firm of Hertz Lichtenstein & Young LLP. Ken and his partners specialize in representing talent and new media companies in the sports and entertainment industries. Ken is also a principal in memBrain - an entertainment marketing and strategy consulting firm. Ken is a frequent speaker and commentator on the subjects of entertainment, marketing and convergence; has been an instructor at UCLA's Anderson Graduate School of Management, and an adjunct professor of law at USC. Ken has served on the board of the Drug Policy Alliance, the Violence Policy Center, and UCLA’s School of Theater, Film and Television. Ken is also the host of TEDxHollywood.

Scott Jacobs

"I joined JUST because it's another important proof point that we can live our values without sacrificing value."

Scott Jacobs

JUST Board Member. Co-Founder and CEO of Generate Capital, financing the Resource Revolution and rebuilding the world's infrastructure. Co-Founder of EFW Partners, proving that you can make more money investing in sustainability than in unsustainability. Founder of Intersect LLC, big data software helping investors successfully invest in climate change solutions. Co-Founder of McKinsey Global Cleantech Practice, advising heads of state, executives of companies, and leaders of NGOs. Rare (www.rare.org) Trustee. Avid creator of dinner table solutions using local farmers' masterpieces. Regular soapbox user. Amateur whitewater rafting guide.

Josh James

"I joined JUST because we all have an obligation to take care of our shared resources and each other in the most responsible way possible."

Josh James

Entrepreneur and angel investor. Domo founder and CEO and Omniture co-founder and CEO – two companies changing business through data and technology; Member of World Economic Forum’s Young Global Leaders; Founder of Silicon Slopes; Father of six girls.

Norm Jenks

" I joined JUST to keep myself engaged in a mission that I feel is important and to help the team meet the challenges of getting this company off the ground."

Norm Jenks

I have always been a guy who “runs around fixing stuff,” whether it was in the US Air Force (21 years) or the medical device industry (NAMIC, Pfizer, Boston Scientific, Angiodynamics). When I’m not helping the operations team at JUST, I spend my time operating HAM Radios, raising chickens and growing vegetables at my home in the Adirondacks Mountains.

Sarah Kearney

"I joined JUST to drive support toward climate-saving technology innovation and deployment."

Sarah Kearney

Founder: PRIME Coalition, a 501c3 nonprofit connecting philanthropists to investment opportunities that can help mitigate climate change. Board of Directors: Saha Global, energy and water for the developing world. Winner: 2014 Caltech Resonate Award, 2014 Echoing Green Fellowship, 2014 MIT Technology Review 35 Innovators Under 35, 2015 Forbes 30 Under 30 Social Entrepreneur, Raven Society at UVA. (University of Virginia ’07 ; MIT ’12)

Dan Kelleher

"When I moved back to my hometown Glens Falls, I had deeply missed this this place and wanted to get involved with a company whose objective was to bolster up the local community and region. I heard about the concept of JUST and knew that I could be a part of something that was making a difference in the local area."

Dan Kelleher

Growing up in Glens Falls, Dan attended St. Alphonsus Church and School as a student and Alter boy. After living away from this area for decades, he is happy to be back enjoying the beauty of the Adirondack Mountains, fishing, watching local hockey and baseball and cheering for the New York Yankees.

Chris Kelly

" I joined JUST as a way to make better options accessible to more people."

Chris Kelly

Chris Kelly joined Facebook in 2005 as one of the first senior employees, and at various times served the company as General Counsel, Vice President of Corporate Development, Chief Privacy Officer, and Head of Global Public Policy. He left in 2009 to pursue the Democratic nomination for Attorney General of California. In 2010, he launched Kelly Investments, a family office pursuing transformational investments in technology, media, and finance.

James Lassiter

"I joined JUST as a way to support companies who are making a positive world impact."

James Lassiter

Partner, Overbrook Entertainment

Queen Latifah

"A village of people from all walks of life coming together to help others is why I joined JUST."

Queen Latifah

Performer – Friend – Daughter – Music Connoisseur. Newark STAND UP.

Ira Laufer

"I joined JUST because I share the responsibility, mission and urge to accelerate the transition to sustainable drinking and social impact for future generations, and promote the importance of environmental issues."

Ira Laufer

Ira joins the company with 17 years of experience leading better-for-you CPG companies in the Natural /Specialty food industry. He has also been an advisor and board member for emerging brands.

Dr. Jay Lemery

"We need to do this better. We can no longer have 20th century-style growth across the world playing by the same rules. The environment on which our health depends just can't take it. I joined JUST because this is a group that will lead the way in redefining commerce and responsible stewardship, with a deep commitment to the communities that made all this possible."

Dr. Jay Lemery

Dr. Jay Lemery is an Associate Professor of Emergency Medicine at the University of Colorado School of Medicine and is Chief of the Section of Wilderness and Environmental Medicine. He is the immediate Past-President of the Wilderness Medical Society and has provided medical direction to National Science Foundation subcontractors operating at both poles, most recently serving as the EMS Medical Director for the United States Antarctic Program. He serves as a consultant for the Climate and Health Program at the Centers for Disease Control and Prevention and sits on the National Academy of Medicine's (IOM) Roundtable on Environmental Health Sciences, Research, and Medicine. He is the co-Editor of Global Climate Change and Human Health: From Science to Practice (Jossey Bass, 2015). He serves as an advisor to the organization Climate for Health (ecoAmerica) and the George Mason University Center for Climate Change Communication.

Nir Liberboim

"I joined JUST because I believe in investing and building responsible businesses. JUST is a movement and a community that is creating social change."

Nir Liberboim

Co-Founder and Managing Partner of DGNL Ventures, an early stage consumer fund. Previous founder of Uprise Ventures with investments including ipsy, FabKids, Greats, Roadster, Merry Jane, Tribe Dynamics, KiwiCrate and Sir Kensingtons. Professional background includes management consulting at McKinsey & Company, investment banking at Goldman Sachs, venture capital at Polaris Partners and brand management at L’Oreal. Nir is a graduate of Harvard Business School and The University of Texas at Austin.

Carey (Scott) Leoppert

"We joined JUST because we believe that all environmental resources, especially water, will play an important role in sculpting our future generation’s worldview. The opportunity to be part of a company blazing a new path of environmental consciousness and long term thinking inside a highly commercialized business segment driven by short term gains is a movement we wanted to be part of."

Carey (Scott) Leoppert

I have been an independent business owner of a sales agency inside the action sports outdoor sports business for the last 16 years. Through that tenure I have always prided myself on mentoring my associates into high quality individuals with outstanding careers and have been fortunate enough to watch many of them grow professionally and personally. I have been lucky enough to be an advisor for many brands through the years including Stance and I look forward to the opportunities to share my insight and help along the journey of building businesses.

Eric Liaw

"I joined JUST because all of us, as consumers, share responsibility for the one and only planet we inhabit and owe it to ourselves, each other and future generations to make this world a better place."

Eric Liaw

I'm a General Partner at IVP, a leading late stage venture capital firm. I support passionate and visionary entrepreneurs in building great companies and have led our firm's investments in The Honest Company, Supercell, Dropcam, OnDeck, App Annie, ZipRecruiter and others. I am active with Stanford University, Presidio Knolls School and Tzu Chi Foundation.

Zach Lyman

"I joined JUST to create greater comprehension of cleantech and the impact technologies that are remaking the world around us."

Zach Lyman

Founder: Reluminati, a collaborative network of entrepreneurs, designers, engineers, & adventurers that are driving the Impact Economy. Founder: ZeroBase Energy, a distributed systems company revolutionizing the way clean energy is delivered globally. Board Member: Groundswell.org. Advisor: CalTech/SciArc SolarDecathlon Teams. Father: To two awesome kids. Husband: To the baddest doc filmmaker on the planet. (Wesleyan University ’96)

Paul Macrae

"I joined JUST to join a group of like-minded people who want to make a difference to our future. Starting with a simple product everyone needs and packaging it in an environmentally conscious way everyone wants."

Paul Macrae

Paul Macrae entered the Music industry in 2008 after a successful career as an IT project manager for global consultancy group Accenture. His first venture was as tour manager to Canadian producer deadmau5. During the next 4 years he went on to become the Live Director, growing the Mau5 brand and touring business into the successful entity that it is today. Macrae joined ThreeSixZero management in 2012 as the Business Development director helping to shape the company into the successful management platform of today. Primary involved in tech startups and music technology he went on to advise on several successful ventures and wrap ups. With heavy focus on systems, process and technology Paul takes a more logical approach to situations but is far from Black and White. In 2015 Paul took up the full time position as Head of Touring and continues to advise the TSZ clients on all elements of Live Production

Mateo Arias

"I joined JUST to actualize a better now"

Mateo Arias

Actor, Musician

Moises Arias

"I joined JUST because I am a global-citizen. A man, a boy rather, conscious that I directly influence my children’s planet."

Moises Arias

Actor, Director, Photographer

Miguel Melendez

"I Joined JUST because I believe in the power of groups. A team aligned on a mission is unstoppable. JUST for me means being involved with a business that’s set on helping."

Miguel Melendez

Westbrook Entertainment

Loren Merrick

" I came to work for JUST because I love the whole idea and message of JUST water and the way the water is valued. I also have a lot of respect for Jim Siplon and Grace Jeon from our days at FIJI Water, and welcome any chance to work with them."

Loren Merrick

Degree in Environmental Health, working in the bottled water industry for 30 years, starting as a plant manager for 'Watermark' in the San Francisco Bay area. Joined the bottled water certification program at NSF international as an auditor then eventually became the technical and business manager of the bottled water certification program there. Visited/inspected over 400 different bottled water facilities in my time at NSF. Joined FIJI Water in 2006 and spent almost 4 years in Fiji. Left in 2013 to start a consulting business - Vinaka Wai (means thanks for the water in Fijian).

Robbin Murdoch

"I joined the JUST team for the people, the commitment to the area, and the product. The JUST organization is small and each team member brings multiple talents to the table. Individually every team member is good. Combined we are great. The JUST organization is committed to the greater Glens Falls area. As I have lived and worked in the Glens Falls area my entire life, I applaud any organization that brings growth into the area. The JUST organization is taking a plentiful resource and packaging it in an environmentally sensitive package. This is a winning combination."

Robbin Murdoch

29 years of experience in Medical Product manufacturing focusing on Quality, Regulatory, Documentation, Marketing, and Customer Service. SUNY Plattsburgh ‘85.

Matthew Nordan

"I joined JUST because we have to scale the planet for 10 billion people, and everything we consume matters."

Matthew Nordan

Investor and entrepreneur who can’t keep quiet about energy and environment. Develops sustainable infrastructure in China at MNL Partners, brings philanthropic capital to energy at PRIME Coalition, and sits on five start-up boards. Past lives: venture capital at Venrock, energy tech analysis at Lux Research, neuroscience dorkery at Yale.

DJ NOVA (Lance Perry)

"I joined JUST because it simply makes sense from every angle. Yes, one person alone can change the world, but there will always be power in numbers and I want to be a part of a company that puts the earth we thrive in first. It's exciting to see so many influential people get involved for the right reasons and I truly believe that the responsible business model of JUST and the team surrounding it can make a positive impact for generations to come."

DJ NOVA (Lance Perry)

Producer / Composer / DJ

Bob O'Connor

"I joined just to help catalyze a movement – to manifest that there is a better way!"

Bob O'Connor

Corporate lawyer, business advisor @wsgr to companies at the frontier of energy and resource innovation (like JUST!). Board Chair at The Solutions Project (@SolutionsProj), a non-profit helping accelerate transition to 100% clean energy future. Advisor to @cyclotronroad, a non-profit where sustainable energy solutions are born. Angel investor. Inspired by impact storytelling (@framebyframedoc, @chasingice). UCLA (1990); LMU (1993).

James O'Connor

"I was sick of seeing all the plastic water bottles that litter the environment. Everywhere I go--parks, cities, forests, beaches, oceans--plastic bottles litter the landscape. So more than anything else, it's the packaging of Just Water that captured my imagination. It was such a simple idea: package water in a paper bottle. So simple nobody had thought of it. Where most water companies care more about profits than the carbon footprint they leave on the environment with their ubiquitous plastic bottles, Just Goods puts its money where its environmental conscience is."

James O'Connor

I'm a freelance writer, translator and teacher. I live and work in New York City.

Fabian Oberfield

"I joined JUST because I know that the only way to ensure a future where generations can thrive is to work in the present to disrupt business practices with responsible and sustainable alternatives. At JUST we do “just” that."

Fabian Oberfield

Farming Owner/Operator in the San Joaquin Valley. Investor in companies that have developed disruptive technologies in their industries including energy and water. Real estate investor.

Hongshin Pan

"It's simple. Leave the world a better place. JUST accomplishes this on so many levels. My children will be able to reap the benefits of a cleaner world."

Hongshin Pan

Serial entrepreneur. There is nothing more exciting than jumping into the trenches and helping a business grow... opportunities don't happen, you create them. Smile, Breathe, and Relax. University of Michigan 2000.

Christiana Z. Peppard

"I believe that human creativities, talent, and ethically-girded systems can and should be geared towards positive social and environmental values. There's no such thing as perfect, but better can be real--and just practices matter."

Christiana Z. Peppard

Christiana Z. Peppard, Ph.D., is an expert on the ethics of fresh water and problems of climate change, social justice, and sustainability. A professor of theology, science, and ethics at Fordham University (NYC), Dr. Peppard is the author of Just Water: Theology, Ethics, and the Global Water Crisis, and her work has appeared in venues such as TED-Ed, The New Republic, Public Radio International, The Washington Post, MSNBC, and CNN.com. Find her on Twitter: @profpeppard.

Lionel Richie

" I joined JUST because I care about the world we are leaving to the next generation and the one after that."

Lionel Richie

Songwriter, Artist, Designer, Father, Grandfather. ( That last one still shocks me )

Bruce Rockowitz

"I joined JUST to be part of this movement for responsible business. I believe we have the power to drive sustainable transformation and make a difference."

Bruce Rockowitz

Entrepreneur, brand builder, acquisition orchestrator, strategic planner. Current missions: CEO & Vice Chairman at Global Brands Group; Chairman of PURE Group; Advisory board member at the Wharton School’s Jay H Baker Retailing Center; Board member of the Educational Foundation for the Fashion Industries at FIT; Global advisory council member of WTA.

Kara Rubin

"I joined JUST because I want to be a part of the solution. We have to keep asking questions not only about the things that we put in and on our bodies, but also about the ways in which they’re delivered to us. I’m now part of a whip smart, deeply dedicated, contagiously enthusiastic group of people doing just that. We're all focused on creating products that are good and JUST - inside and out, start to finish and back to start again."

Kara Rubin

A clean-label food industry veteran, Kara brings 15 years of experience in brand development, retail purchasing and operations experience to the JUST team.

David Savage

"The ability to hand off a better version of our planet to future generations is not just the ultimate motivator, but the ultimate definition of success. JUST enables me to be a part of something bigger than all of us...the power of having a true impact on the planet, long after I am gone. "

David Savage

Serial entrepreneur with strong roots in entertainment/sports management, marketing and merchandising. 15+ years of success in large scale concert/festival promotion and hospitality concept development.

Rich Schwab

"I joined JUST to get the word out that a business can be socially minded and take charge in the environmental sustainable movement one problem at a time. There is no ceiling to the future potential of JUST. Today is making better Water Bottles, tomorrow is…."

Rich Schwab

Founder and Executive Producer of RBS Productions based in New York City. 20yrs experience producing TV commercials from all of the top brands around the globe. Winner of Gold Lion and Emmy nominated.

Jim Siplon

"I joined JUST as an opportunity for an entire community to make meaningful change together. For me, it is a chance to reinvent the way water is brought to market in every way. For consumers it is a chance to validate that, bring more energy and ideas and be part of the movement. Together it is magic."

Jim Siplon

Water Guy. Developed and participated in water projects in Fiji, New Zealand, Kenya and all across the US. Founder of Rethinkh2o, an innovative startup that provides large scale water users with expertise and systems to reduce and reuse vast volumes of water. Astrophysics background including NASA sponsored research on Mars exploration. US Air Force officer - 8 years. Former leader in telecommunications, IT and transportation logistics.

Jaden Smith

"I joined JUST to make a difference."

Jaden Smith

Rapper, Actor, Curator, Carpenter

Jada Pinkett Smith

"I joined the village of JUST as a citizen of the planet, to assist in creating an alternative for packaging goods that can help keep our environment safe."

Jada Pinkett Smith

Will Smith

"I joined JUST because I learned a long time ago that you will be judged by the company you keep."

Will Smith

Actor, Rapper, Libra

Thatcher Spring

"I joined JUST because of my belief in responsible sourcing. Preserving the environment for future generations is key to long term sustainability."

Thatcher Spring

Founder @GearLaunch, an e-commerce software company. Founded nationally distributed apparel brand, worked at J.P. Morgan and Mars. Board Member of Cape Eleuthera Foundation: investing in future leaders and teaching them the importance of sustainability. Georgetown undergrad, MBA from UNC Kenan-Flagler.

Mike Tavill

"We joined the JUST team because we believe in investing in new and creative ways to provide the highest quality water while leaving the smallest possible footprint on our World."

Mike Tavill

Investor: Pediatric Otolaryngologist based in central NJ: Organic sustainable farming for inner city LUNCH BREAK food pantry, Founding partner in Mt Bethel Village, an adult autistic independent housing community (UPenn '97, Case Western Reserve '91, Washington Univ '86).

Bruce Thompson

"We joined JUST because our group’s profits with a purpose compass led us to venture there... and my town recently banned the sale of single plastic water bottles"

Bruce Thompson

Founder and creative force: Thompson Wealth Management, Ltd., an investment counseling firm grounded in experience, driven by innovation, focused on what’s right for clients. Supporter: uAspire, a provider of college affordability advising programs; Taproot Foundation, connecting social change organizations with passionate, pro bono professionals. Syracuse University, Maxwell School of Citizenship and Public Affairs. London School of Economics.

Jeffrey Townes

"Traveling around the world and seeing people in varying living conditions has made me understand the importance clean and sustainable water. That’s why I felt that it was important for me to get involved with a brand like JUST."

Jeffrey Townes

Award-winning, international music producer, DJ, actor and entrepreneur. An avid world traveler who performs 150 shows per year all over the globe. In addition to his passion for clean and sustainable water, Jeff has a vested interest in animal rights and anti-cruelty initiatives.

Joe Trohman

"I joined JUST because of our shared belief in not only environmental awareness, but also the need for a clean, sustainable and affordable water source that everyone can have access to."

Joe Trohman

Musician, Producer, Songwriter, guitarist of the bands Fall Out Boy and The Damned Things

Ty Ty

"I joined JUST to be a part of the movement to improve our environmental impact."

Ty Ty

Megan Wallace

"JUST to start something from scratch and make an impact."

Megan Wallace

JUST team member. 10 years of consumer product experience… marketing, business development, product innovation and merchandising. Data minded, artistically inclined. (BA University of Michigan, go blue!!)

Kosaku Yada

Kosaku Yada

Chairman. CEO of Smith family office. Founded consumer consulting company which he exited to a public company in Japan. Previously Managing Director at Altpoint Ventures a 400mm early stage venture capital fund.

Yasutomo Yanagita

"I joined JUST because I have a keen interest in environment preservation activities based on broad perspectives and wanted to take a part of and to globally drive the initiative that I can sympathize and relate to."

Yasutomo Yanagita

Founder & Chairman - Right Capital, investor and entrepreneur who has dream, aspiration and hope, which have led to investments and business development in fields of entertainment and amusement such as Japanese animations full of lyric and Samurai films filled with sense of justice, and recently into the stem cell regenerative medicine driving its practical application for the future.

Diana Yousef-Martinek

"I joined JUST to draw attention to responsible water & resource scarcity issues around the world."

Diana Yousef-Martinek

Founder: change:WATER Labs Inc, a social venture transforming the lives of women and girls in vulnerable communities through access to safe, dignified yet affordable sanitation. Formerly: Cofounder, Growing Sustainable Business initiative of the United Nations Development Program. Cofounder, Biotech Investment Group, International Finance Corporation of the World Bank. Advisor to: Lauch.org (an innovation platform founded by NASA, USAID, Nike and US Dept of State to identify and support disruptive solutions to humankind’s most pressing challenges); TED Fellows Program. 2016 Tamer Social Impact Fund Award; 2015 Mass Clean Energy Council Catalyst Award, MIT 2015 IDEAS Global Challenge Winner. (Harvard AB Biology; Cornell PhD Biochemistry; Columbia MBA, MA International Affairs)

Bob Zwart

"I wanted to work for a company that was doing things differently. Thinking about making the world “Better for Everyone” makes me want to be a better person."

Bob Zwart

Bob’s passions and interests lie in writing, cinema and mountain biking where he finds beauty and solitude in the woods. He has spent many years working in warehouses and tirelessly keeps JUST’s production moving forward all day long.

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